Levis Advertising Analysis Research Paper Example | Topics and Well Written Essays - 750 words

Levis Advertising Analysis - Research Paper ExampleThe advertisement illustrates a childly buyer, with a less-dapper appearance, engaging in environmental connection by crawling through mountainous grasslands, clearly enjoying the experience with instinctive lifestyle. Using Levis Jeans as the appropriate clothing for this type of activity, it illustrates how the brand attempts to connect to naturalism, spontaneity, and in some degree rejection of urban lifestyle. Levis is working as the catalyst product to serve well youths who are either frustrated with urbanism and the fast-paced lifestyle of large city living or to remind consumers that Levis is the most appropriate brand for natural living because of its rich history during a historical period of development in the nation. Levis relies heavily on its brand equity for its very wide history of product achievements and brand preference, which is illustrated by the type of consumer that most largely uses Levis products. People w ho are in their 20s and early 30s are experiencing what psychologists refer to as a quarter-life crisis, growing more frustrated with mundane and mediocre lifestyles (Macrae 1). Levis understands its buyer market preferences, those who get proverbially lost in the shadows of society in large urban environments with high populations and extremely diverse lifestyles associated with music, entertainment and outward socialization. Thus, Levis attempts to illustrate that it can serve as a motivator for individuals who inadequacy to break free from this mundane living and reconnect with their individualism, traditionalism, and natural preferences.